High-end Seattle-based branding and marketing agency Brand & Sea contacted me last year about a project for the new Circa building. They wanted to create a lifestyle campaign of mixed color and black and white images that were hip and offbeat, with real people to help their brand vision for the upcoming Circa building in downtown Denver. Slated for both office and retail space, the building’s target demographics span from professional millennials through tech CEO’s. We found an incredible cast for the shoot and lucked out on the weather with a 75º day in late November.
It’s always a challenge to shoot in a “location” that doesn’t technically exist yet, so we instead focused heavily on the people and the neighborhood. We searched out locations in the area with the right vibe and energy and subtly finessed in some Circa props to help loop back to their brand. The shoot went off without a hitch and we walked away with more images in the can than our initial shot list, which is never a bad problem to have.
